Granadilla Swim SS25 Now Open For Pre-booking
BeachCult is the swimwear and resort summer lovechild, focusing on mindful and ethical start to finish production and design based 100% in South Africa. Fresh artist designed prints with earth and fire colored basics encapsulate the anticipation of summer, whilst elegant basics and summer dresses elevate your beach look straight to dinner or a night out.
BeachCult is the swimwear and resort summer lovechild from designer Joanna Hedley, focusing on mindful and ethical start to finish production and design based 100% in South Africa. Fresh South African artist designed prints with earth and fire colored basics encapsulate the anticipation of summer, whilst elegant basics and summer dresses elevate your beach look straight to dinner or a night out.
Created from sustainable recycled techno swim fabric, with unique fits and one of a kind prints, our swimwear is a cult favorite. Our resort wear and apparel as well as men's swim trunks to match your swimwear are printed and lovingly manufactured by female artisans here in Cape Town alongside our swimwear so you can create an entire look in your favorite print.
The collections are aimed at and inspired by young at heart women who want something beautiful and glamourous without being stuffy - for all the gypsetters and nomads who carry the ocean continuously in their hearts.
About The Designer: Joanna Hedley launched BeachCult in 2011 as a response to a lack of South African high end resort wear. After two years of small scale retail she went abroad and studied an MBA specializing in fashion and luxury business between Paris and Shanghai. On her return, she re-launched the brand, specializing in high end swimwear. The crux of her design ethos is to keep it local, concentrating on sustainable design and trademark prints designed by local artists and illustrators with a 100% South African design flair.
Hedley, both the company’s creative director and president, is the living embodiment of her designs, taking inspiration from her worldwide travels and from the attraction in the everyday beauty of the world around her. Joanna strongly believes in mindful and ethical production from start to finish. She strongly believes in mindful and ethical production from start to finish
Cape Town, South Africa
Middle East
2011
South Africa
BeachCult blends unique, vibrant prints by local Cape Town artists with luxurious, high-quality swimwear and resort wear. Each piece is handcrafted by local female artisans, reflecting a commitment to sustainable and ethical production. The designs are versatile, flattering, and perfect for transitioning from beach to daywear, making them ideal for the fashion-conscious, environmentally-aware consumer. Confident, Artistic, and Ethical - BeachCult's voice is confident, celebrating individuality and artistic expression. It emphasizes ethical practices and a commitment to sustainability, resonating with a conscious and stylish audience.
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This is an approximate conversion table to help you find your size. If you have already purchased an item by our brand, we recommend you select the same size as indicated on its label.
| INTERNATIONAL | XS | S | M | L | XL | XXL | XXXL |
|---|---|---|---|---|---|---|---|
| EUROPE | 32 | 34 | 36 | 38 | 40 | 42 | 44 |
| US | 0 | 2 | 4 | 6 | 8 | 10 | 12 |
| CHEST FIT (INCHES) | 28" | 30" | 32" | 34" | 36" | 38" | 40" |
| CHEST FIT (CM) | 716 | 76 | 81 | 86 | 91.5 | 96.5 | 101.1 |
| WAIST FIR (INCHES) | 21" | 23" | 25" | 27" | 29" | 31" | 33" |
| WAIST FIR (CM) | 53.5 | 58.5 | 63.5 | 68.5 | 74 | 79 | 84 |
| HIPS FIR (INCHES) | 33" | 34" | 36" | 38" | 40" | 42" | 44" |
| HIPS FIR (CM) | 81.5 | 86.5 | 91.5 | 96.5 | 101 | 106.5 | 111.5 |
| SKORT LENGTHS (SM) | 36.5 | 38 | 39.5 | 41 | 42.5 | 44 | 45.5 |
| INTERNATIONAL | XS | S | M | L | XL | XXL | XXXL |
|---|---|---|---|---|---|---|---|
| EUROPE | 32 | 34 | 36 | 38 | 40 | 42 | 44 |
| US | 0 | 2 | 4 | 6 | 8 | 10 | 12 |
| CHEST FIT (INCHES) | 33-35" | 36-38" | 39-41" | 42-44" | 45-47" | 48-50" | 51-53" |
| CHEST FIT (CM) | 84-89 | 91-97 | 88-104 | 107-112 | 114-119 | 122-127 | 129-134 |
| WAIST FIR (INCHES) | 28" | 30" | 32" | 34" | 36" | 38" | 40" |
| WAIST FIR (CM) | 71 | 76 | 81 | 86 | 91.5 | 96.5 | 101.5 |
| SKORT LENGTHS (SM) | 76 | 77.5 | 79 | 81 | 82.5 | 84 | 85.5 |
We’re happy to answer any questions you have or provide you with an estimate. Just send us a message in the form below with any questions you may have.
