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GRANADILLA SWIM

It’s the anthem of summer and as it gets closer – your glow gets brighter, your smile gets bigger and the feeling of pure bliss feels your body. Your lying on a beach, the sun is toasting your skin and layer of freshly dried saltwater your eyes are shut. The consistent crash of waves. You have made it to another perfect Summer.

South Africa’s leading swimwear, and beach essentials brand. Conceptualised on Clifton 4th Beach in 2014, Granadilla is a swimwear, beach accessory, and summer-loving brand that embodies the energetic spirit of summer in Cape Town.

Inspired by a call that’s been calling since the start of beach culture in Cape Town. It’s so familiar and so friendly and so enjoyable that you will most definitely have it stuck in your head for the rest of the day, and won’t even be a little bit mad about it. 

“Ice cream, cole-drink granadilla lolly!"

Initially focusing on premium swim shorts made locally in South Africa, we have expanded to bikinis, kiddies shorts and other quintessential beach products. All featuring a locally inspired design, while staying at the forefront of fashion, culture and most importantly - a summer attitude.

Granadilla shorts are proudly manufactured in Cape Town. The factory we use holds its self to the highest standard of ethics, with staff well-being at its core. The factory pays staff fair wages for their work and abides by government-enforced safe & hygienic working conditions. They have a ‘Fair Factory’ clearance. They have also been audited by international brands such as Adidas, Puma and New Balance and have been awarded the highest SADEX accreditation.

Unique Selling Proposition
Local Heritage and Inspiration:
Cape Town Origin: Born on Clifton 4th Beach in Cape Town, the brand captures the unique spirit and vibrant beach culture of the city.
Locally Inspired Designs: Each piece reflects the beauty, culture, and summer spirit of Cape Town’s coastlines.
High Quality and Durability:
Premium Materials: Use of high-quality, durable materials that ensure longevity and comfort.
Attention to Detail: Meticulous craftsmanship in every piece, ensuring not only standout designs but also lasting wear.
Ethical and Sustainable Production:
Local Manufacturing: Proudly manufactured in Cape Town, supporting local businesses and communities.
Ethical Standards: Adherence to the highest ethical standards, including fair wages, safe working conditions, and a 'Fair Factory' clearance.
Inclusivity and Range:
Wide Product Range: Offering swimwear for men, women, and children, ensuring there’s something for everyone.
Inclusive Sizing: A variety of sizes to promote inclusivity and celebrate diverse body types.
Fashion and Functionality:
Stylish and Practical: Balancing fashion-forward designs with functional features, making the swimwear both stylish and comfortable.
Versatile Designs: Swimwear that transitions seamlessly from the beach to casual daywear.
Commitment to Sustainability:
Eco-Friendly Materials: Use of sustainable and eco-friendly materials in the production process.
Ethical Practices: Commitment to ethical production practices, ensuring minimal environmental impact.
Distinctive Brand Personality:
Vibrant and Playful: Energetic, colorful designs that embody the fun and lively spirit of summer in Cape Town.
Sophisticated and Engaging: A brand personality that is both approachable and stylish, appealing to a wide audience.
BRAND FROM

Cape Town, South Africa

OUR REGIONS

Middle East

YEAR ESTABLISHED

2014

PRODUCT COUNTRY OF ORIGION

South Africa

BRAND STYLE

Granadilla Swimwear’s brand style is vibrant and playful, inspired by Cape Town's energetic summer and beach culture. The aesthetic features bold, bright colors like turquoise, coral, and ocean blue, accented with white, sandy beige, and leafy green, balanced by neutrals such as black, navy, and grey. Designs incorporate nature-inspired prints and geometric patterns, with cultural elements from Cape Town and South African art. Eco-friendly materials like recycled polyester, organic cotton, and sustainable fabrics ensure comfort and durability. Brand imagery captures natural light and outdoor settings on Cape Town’s beaches, showcasing fun and relaxation with diverse models. The clean, modern graphic design includes playful elements and local motifs, maintaining consistent brand colors and patterns.

GRANADILLA SWIM BRAND PACK