South Africa’s leading swimwear, and beach essentials brand. Conceptualised on Clifton 4th Beach in 2014, Granadilla is a swimwear, beach accessory, and summer-loving brand that embodies the energetic spirit of summer in Cape Town.
Inspired by a call that’s been calling since the start of beach culture in Cape Town. It’s so familiar and so friendly and so enjoyable that you will most definitely have it stuck in your head for the rest of the day, and won’t even be a little bit mad about it.
“Ice cream, cole-drink granadilla lolly!"
Initially focusing on premium swim shorts made locally in South Africa, we have expanded to bikinis, kiddies shorts and other quintessential beach products. All featuring a locally inspired design, while staying at the forefront of fashion, culture and most importantly - a summer attitude.
Granadilla shorts are proudly manufactured in Cape Town. The factory we use holds its self to the highest standard of ethics, with staff well-being at its core. The factory pays staff fair wages for their work and abides by government-enforced safe & hygienic working conditions. They have a ‘Fair Factory’ clearance. They have also been audited by international brands such as Adidas, Puma and New Balance and have been awarded the highest SADEX accreditation.
Unique Selling Proposition
Local Heritage and Inspiration:
Cape Town Origin: Born on Clifton 4th Beach in Cape Town, the brand captures the unique spirit and vibrant beach culture of the city.
Locally Inspired Designs: Each piece reflects the beauty, culture, and summer spirit of Cape Town’s coastlines.
High Quality and Durability:
Premium Materials: Use of high-quality, durable materials that ensure longevity and comfort.
Attention to Detail: Meticulous craftsmanship in every piece, ensuring not only standout designs but also lasting wear.
Ethical and Sustainable Production:
Local Manufacturing: Proudly manufactured in Cape Town, supporting local businesses and communities.
Ethical Standards: Adherence to the highest ethical standards, including fair wages, safe working conditions, and a 'Fair Factory' clearance.
Inclusivity and Range:
Wide Product Range: Offering swimwear for men, women, and children, ensuring there’s something for everyone.
Inclusive Sizing: A variety of sizes to promote inclusivity and celebrate diverse body types.
Fashion and Functionality:
Stylish and Practical: Balancing fashion-forward designs with functional features, making the swimwear both stylish and comfortable.
Versatile Designs: Swimwear that transitions seamlessly from the beach to casual daywear.
Commitment to Sustainability:
Eco-Friendly Materials: Use of sustainable and eco-friendly materials in the production process.
Ethical Practices: Commitment to ethical production practices, ensuring minimal environmental impact.
Distinctive Brand Personality:
Vibrant and Playful: Energetic, colorful designs that embody the fun and lively spirit of summer in Cape Town.
Sophisticated and Engaging: A brand personality that is both approachable and stylish, appealing to a wide audience.