PRIVACY POLICY

TYPES OF INFORMATION AND DATA WE COLLECT

Personal data/information means any information about an individual from which that person can be identified. It does not include anonymised data, where the identity and identifying information has been removed. While our website is designed for a general audience, we will not knowingly collect any data from children under the age of 18 or sell products to children or teenagers. If a User is under the age of 18, the User is not permitted to use or submit their data to the website. We collect data/information about Users such as (but not limited to) their contact information, payment information, demographic information, shopping preferences and information about the devices you use to shop online. We need to collect personal information in order to provide the products and services you request. If you do not provide the information requested, we may not be able to provide you with these products and services.

• Identity Data includes information such as: first name, last name, title, date of birth, occupation, personal description, and photo.
• Company Data, which Includes information such as company name, company registration/trade license number, tax details, retail store information, and brand information
• Demographic Data Includes information such as: age, gender, estimated income, household information, and occupation.
• Contact Data includes information such as: email address, billing address, delivery address, location, country, telephone number, loyalty program membership number, and social media ID (if you log in by social media).
• Financial/Payment Data includes information such as: payment card details and bank account and other payment details.
• Transaction Data includes information such as: details of User's orders, exchanges & refunds and the fulfilment of Users orders (such as basket number, order number, subtotal, title, currency, discounts, shipping, number of items, product number, single item price, category, tax etc.); payments to and from Users and details of other products and services they have obtained from us, correspondence or communications with Users in respect of their orders, and details of any rewards and bonuses awarded.
• Technical Data includes information such as: details of the device(s) Users use to access our services, Users internet protocol (IP) address, login data, Users username and password, browser type and version, time zone setting and location, browser plug-in types and versions, operating system & platform, cookies, and other online identifiers.
• Profile Data includes information such as: purchases or orders made by Users, product and style interests, preferences, feedback, and survey responses.
• Affiliate Data includes information related in signing up to become a brand ambassador, influencer, affiliate and college ambassador,
• Usage Data includes information such as: how and when Users use our website/app, how they moved around it, what Users searched for; website/app performance statistics, traffic, location, weblogs and other communication data; loyalty program activities; and details of any other Mode Society products and services used by User’s.
• Social Media Data includes information we may collect from User’s if they interact with us on social media sites, such as Facebook, Instagram, TikTok, Pinterest, Twitter, Reddit, YouTube, and Snapchat.
• Marketing and Communications Data includes information such as: Users preferences in receiving marketing from us and our third parties and their communication preferences.
• Any personal Data/Information User’s disclose relating to other people to us or to our service providers, Users represent that they have the authority to do so and to permit us to use the data/information in accordance with this Privacy Policy; and
• Any other information that User’s provide to us.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from Users personal data but is not considered personal data as this data does not directly or indirectly reveal a User’s identity. For example, we may aggregate Users Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with a User’s personal data so that it can directly or indirectly identify a User, we treat the combined data as personal data which will be used in accordance with this privacy notice.

HOW WE COLLECT INFORMATION AND DATA

We collect information about Users in a variety of different ways as you navigate through and interact with our Website,

• Information we collect while you interact with our websites, mobile or other apps, social media sites, and other products and services. This often involves information about a User's device such as IP addresses and MAC addresses, as well as information collected through cookies.
• Information we collect about Users from other sources, such as credit card issuers and data analytics firms.
• Information we create ourselves after we analyse the information we collected about Users, such as a User's shopping preferences.
• Information Users provide to us.

DIRECT INTERACTIONS – INFORMATION USERS PROVIDE TO US

Users may provide data & Information about their Identity, Contact, Financial, Transaction, Profile, and Marketing and Communications data by filling in forms, entering information online or by corresponding with us by post, phone, email, telephone or otherwise. This includes personal data you provide, for example, when Users:

Create an online account

When Users sign up for an online account through our websites or mobile applications, we may ask a User to provide information and data such as username, password, email address, phone number, payment card information, product preferences. Users do not have to create an online account to make a purchase. If a User connects their social media account to their online account, the User will share certain personal information from their social media account with us, for example, their name, email address, photo, list of social media contacts, and any other information that may be accessible to us when a User connects their social media account to their online account.

Online Orders/purchase of products Information

When Users make a purchase from our websites or mobile apps, we may ask Users to provide us with information about or when concluding their purchase such as their name, email address, shipping address, phone number, and payment information.

Participate in Marketing Communications

When Users sign up for marketing communication and newsletters from us on our website, or mobile applications or complete a voluntary market research survey and/or create wish lists. We ask User’s to provide their details such as Name, Email Address, Phone Number.

Communicating with us

When Users participate in discussion boards and/or contact us about a customer service issue, to report a problem or to make other inquiries; we collect the content of those communications, and any additional information about the method of communication such as phone, SMS, email, chat, or through social media platforms.

Participating in Promotions

When User’s enter our competitions, sign up for promotions, ambassador, loyalty and/or affiliate programs, and/or use the “refer a friend” function, Users may need to provide certain information such as their name, email, telephone number, or mailing address.

INFORMATION WE COLLECT THROUGH YOUR INTERACTIONS WITH US

Automated technologies, Websites & Mobile Apps or interactions

When a User interacts with one of our websites or our mobile apps we may automatically collect your data such as device identifier such as IP address or MAC address, as well as browser and settings information, shopping preferences, and information about how you interact with our websites and other digital products. Technical Data about your equipment, Usage Data about your browsing actions and patterns, and Contact Data where tasks carried out via our website or mobile app remain uncompleted, such as incomplete orders or abandoned baskets. We collect this information through our use of cookies, server logs, web beacons and/or other similar technologies.

Conducting Investigations

We may collect information about Users in connection with investigations into fraudulent or criminal activities on our websites, or mobile apps.

Third Parties and Other Sources

We may also collect information from third parties and other sources, including but not limited to, joint marketing partners, public databases, publicly available social media pages, data analytics firms and/or third parties including analytics providers such as Google, identity and contact data from another Users when they purchase an e-gift card for another User or use the "refer a friend" function on our website, Financial and Transaction Data from providers of technical/payment/delivery services, technical data from affiliate networks through whom you have accessed our website and other third parties we work with.

COOKIES AND SIMILAR TECHNOLOGIES

Cookies are little bits of computer code that collect data by tagging along with Users while they browse, but most importantly they allow us to provide Users with the best browsing experience possible.

Majority of websites, including ours, wouldn’t work very well without certain cookies.

They allow us to prevent crashes, display information, fix bugs, and ensure the security of our site (and Users accounts). These types of cookies are often called “strictly necessary” cookies. Because they are needed for our site to work, we don’t provide Users with an ability to opt-out of these cookies. But Users can remove them by using your browser settings. Keep in mind that certain features of our site may not be available to a User that remove these cookies.

These cookies use information about a User’s interactions with this website, so we can distinguish User’s from one another, and keep track of a User's website visits. They help us to provide User’s with the optimal experience when browsing our Website, such as suggesting clothes and special offers thereby optimising our marketing networks ensuring our advertising is relevant to individual User’s and their interests. These cookies are useful and will make it easier for Users to shop with us. But Users might disagree. Users can opt-out of using these cooking by using the opt-out tools we have placed on our ecommerce websites. These options vary by geographic region.

THIRD-PARTY USE OF COOKIES AND OTHER TRACKING TECHNOLOGIES

Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone and/or in conjunction with web beacons and/or other tracking technologies to collect information about Users when they use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about a User’s online activities over time and across different websites and other online services. They may use this information to provide Users with interest-based (behavioral) advertising or other targeted content. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how a Users can opt out of receiving targeted advertising from many providers.

Google Analytics & Google AdWords Remarketing

Mode Society use Analytics Remarketing with Google Analytics, and AdWords Remarketing with Google AdWords to advertise online. Third-party vendors, including Google, may show Mode Society ads on sites across the Internet. This could mean that we advertise to previous Users who haven’t completed a task on our site, for example using the contact form to make an inquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on a User’s past visits to the Mode Society Website.

Mode Society and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on a User’s past visits to our website, and to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our site. Any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

User’s can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads: HERE.
User’s can also use this Analytics opt out tool: HERE

Third Party Advertising Service Providers

Third Party Advertising Service Providers may collect personal information when Users interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how Users interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes.

HOW WE USE YOUR PERSONAL INFORMATION AND DATA

THE LEGAL BASIS FOR PROCESSING USERS PERSONAL DATA

We will only collect and process a User’s personal data where we have a legal basis to do so. As a data controller, the legal basis for our collection and use of a User’s personal data varies depending on the manner and purpose for which we collected it. We will only collect personal data from a User when:

• We have the User’s consent to do so.
• We need a User’s personal data to perform a contract with that User. For example, to process a payment from a User, fulfil a User’s order or provide customer support connected with an order.
• The processing is in our legitimate interests and not overridden by a User’s rights.
• We have a legal obligation to collect or disclose personal data of a User.

USES MADE OF A USER’S PERSONAL DATA

A User’s personal data collected by Mode Society is used to support a range of different activities, to conduct our business and to provide Users with the best possible products, services, and experiences. Which result in a combination of any or all of the information that we collect or obtain. Examples of how we use information include:

To Provide Users With Products And Services

Such as: fulfilling a User’s orders and processing a User’s payments; processing, maintaining, and servicing a user account(s) and memberships; and providing Users with products and services that we think they will like.

To Respond To Users

Such as when a User: places an order; calls us; makes a request or inquiry; enters a contest or promotion or special offer; completes a survey; or shares a comment or concern.

For Personalization Of A User’s Experiences With Us

Including to: remember a User’s interests and preferences; customize the products and services we share with Users; facilitate a User’s interactions with our stylists and salespeople; track and categorize a User’s activity and interests on our websites and mobile applications, including by identifying the different devices a User use’s; and to enrich a User’s experience on our websites, and through our mobile applications.

For Marketing And Advertising

Such as: to send a User marketing and advertising communications; and to customize the marketing and advertising that we show Users (we offer choices about marketing and advertising as noted in the "MARKETING AND ADVERTISING PREFERENCES" section below).

For Analytics

Such as: to understand how a User use’s our websites and mobile applications; understand how Users shop with us; determine the methods and devices used to access our websites and mobile applications; and improve our websites and mobile applications.

For Our Business Purposes

Such as: to operate and improve upon our business and lawful business activities; to maintain our programs, accounts, and records; for research; to determine Users satisfaction with our products and services; to detect and prevent fraud or misuse of our services; and for any other business purpose that is permitted by law.

For Legal And Safety Purposes

Such as to: defend or protect us, our customers, Users, or third parties, from harm or in legal proceedings; protect our rights; protect our security and the security of our customers, employees, and property; respond to court orders, lawsuits, subpoenas, and government requests; address legal and regulatory compliance; and notify Users of product recalls or safety issues.

HOW WE SHARE PERSONAL INFORMATION

We may disclose and share Users personal information with our, subsidiaries, brands and affiliated companies, with third parties who provide services to us and our Users, with promotional partners, with social media companies, and/or with other third parties as needed to carry out our business or comply with a legal obligation.

NON-PERSONAL INFORMATION AND DATA

We may disclose aggregated or other information and data, that does not identify any individual User without restriction.

PERSONAL INFORMATION AND DATA

We may disclose and share personal information and data that we collect, or you provide as described in this privacy policy:

Sharing Between Affiliates, Subsidiaries And Brands.

When Users provide information to us, we may share it with our other brands. Our brands operate under a number of subsidiaries, suppliers and affiliates.

Social Sharing And Public Posting

When User’s post public comments on our websites, on public forums like our social media sites, blogs, and online reviews, Users comments are accessible by other members of the public.

Social Media Logins And Other Integrations

When Users log into their customer account using their social media account credentials, or use other social media services with us, Users personal information will be disclosed to the social media account provider in connection with your login. By doing so, Users authorize us to facilitate this sharing of information, and Users understand that this sharing is governed by the social media site’s privacy policy that Users used to log into your account

Service Providers And Suppliers

We may use third parties to provide services to us and/or Users. This may include managing customer information; fulfilling promotions; sending marketing communications; conducting surveys; hosting websites; analyzing data; processing payments; fulfilling and shipping orders; or providing network security, accounting, auditing, e-gift cards and other services. We would not authorize these service providers to use or disclose our Users information for purposes other than why we have retained them.

Other Third Parties

We may share Users information and data with other companies, when we work and/or collaborate with them to promote our products, services, offers, contests, and/or other promotions to our customers.

To Fulfil Legal Obligations And With Government Agencies

We may share information about Users if necessary or appropriate, in our good faith judgment, to comply with laws or regulations, or in response to a valid subpoena, order, or government request, or to protect the operations, privacy, safety, property or rights of Mode Society or others.

During A Sale Or Business Transaction

In the event of any potential or actual reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings), Users personal information may be shared with third parties such as the acquiring entity and its advisors.

Providing Users With Products And Services

We use Users information to process, fulfil and communicate with them about their orders, respond to Users customer service inquiries, allow Users to use in-store and online technologies, enrol Users in rewards and loyalty programs, and to inform Users of policy or product changes that may impact them. When we use information in this way, we do so for the purpose of fulfilling a contract with Users, or to comply with a legal obligation.

USER OBLIGATIONS AND RIGHTS

Under circumstances, Users have the right of access, rectification, erasure, restriction of and objection to processing of Personal Information and Data, the right to data portability, the right to withdraw any consent at any time without affecting the lawfulness of processing based on consent before such withdrawal and the right to lodge a complaint with a supervisory authority.

If Users want to exercise their rights, have a complaint to make, or just have a question for us, contact us by emailing privacy@mode-society.com

Unless specified otherwise, Personal Information and Data requested when using our website is voluntary, which means that it is not a statutory or contractual requirement, or a requirement necessary to enter into a contract. Users are free not to provide such Personal Information and Data without consequences to the availability or the functioning of our Website or the Services. Where the provision of Personal Information and Data is mandatory, such a requirement is stated. In that case, failure to provide such Personal Information and/or Data may make it impossible for the Website to work properly or for us to provide any Services to Users.

Request Access To Your Personal Data

Users have the right to obtain a copy of the personal data we hold about them and certain information relating to our processing of User’s personal data.

Request Correction Of Your Personal Data

Users are entitled to have their personal data corrected if it is inaccurate or incomplete. Users can update your personal data at any time by logging into their account and updating their details directly, or by emailing us at privacy@mode-society.com.

Request Erasure Of Your Personal Data

This enables Users to request that Mode Society delete their personal data, where there is no good reason for us continuing to process it. Note, however, that we may not always be able to comply with a Users request of erasure for specific legal reasons which will be notified to the User, if applicable, at the time of their request.

Request Restriction Of Processing Of Your Personal Data

Users have a right to ask Mode Society to suspend the processing of their personal data in certain scenarios, for example if a User want’s us to establish the accuracy of the data, or a User’s has objected to our use of their data but we need to verify whether we have overriding legitimate grounds to use it. Where processing is restricted, we are allowed to retain sufficient information about a User to ensure that the restriction is respected in future.

Request The Transfer Of Your Personal Data

Users have the right to obtain a digital copy of their personal data or request the transfer of their personal data to another company. Please note though that this right only applies to automated data which the User initially provided consent for us to use or where we used the data to perform a contract with them.

Object To Processing Of Your Personal Data

Users have the right to object to the processing of their personal data where we believe we have a legitimate interest in processing it (as explained above). Users also have the right to object to our processing of their personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process a User’s data which override their rights and freedoms.

Automated Decision Making And Profiling

We do not conduct any automated decision making through or for the website and/or Platforms and/or Services, including profiling.

MARKETING AND ADVERTISING PREFERENCES

MARKETING

When may send User’s marketing communications, if and when:

• Users have opened an account with us and purchased goods from us, or registered for a promotion or event, and the User has not opted out of receiving marketing communication (in accordance with your preferences, as explained below);
• If a User has signed up for email newsletters and correspondence.
• If a User has provided us with their details when they entered a competition and the User has consented to receiving such marketing (in accordance with your preferences, as explained below).

Marketing Information And Data Usage

We may use a User’s Identity, Contact, Technical, Transactional, Usage, Profile Data and Marketing and Communications Data to form a view on what we think they may like, or what may be of interest to them, and to send Users details of products and offers which may be relevant for them.

Marketing Communication Channels

We will ask Users for their preferences in relation to receiving marketing communications by email, post, SMS and other communication channels.

Other Marketing

From time to time we may also include with a User’s order, inserts advertising goods, services or offers from other third-party companies that the User may be interested in.

Third Party Marketing

In respect of third-party marketing communications, we will obtain Users express opt-in consent before we share their personal data with any third party for marketing purposes.

ADVERTISING

We LOVE putting ourselves and our brand's out there to keep our Users up to date on our latest initiatives, and product offering. We do this through advertising. How we do this is we try to target Users, “the customer”, with our banners and adverts. Even when Users are using other websites and services not associated with us. Like many companies, we may target Mode Society banners and ads to Users when they use other websites and apps, based on the Contact, Technical, Usage and Profile information and data. We do this using a variety of digital marketing networks and ad exchanges, and a range of advertising technologies such as web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience Service.

USERS PREFERANCES AND CHOICES

We want Users to be comfortable with the information and data we collect and use, therefore, we strive to provide Users with having control regarding the personal information and preferences Users provide to us. We have created mechanisms to provide Users with the following control over their information:

Tracking Technologies And Advertising

Users can set their browser to refuse all or some browser cookies, or to alert them when cookies are being sent. If Users disable or refuse cookies, please note that some parts of this site may become inaccessible or not function properly.

Marketing And Promotional Offers

If Users do not wish to have their email address/contact information used by Mode Society to promote our own or third parties’ products or services:

• Users can ‘opt-out’ by unchecking the relevant box located on the Contact Information form during the checkout process.
• Users account holders may withdraw their consent by simply logging in to their Account and editing their ‘Contact Preferences’.
• Users can unsubscribe or ‘opt-out’ from receiving marketing messages, they can unsubscribe from the link in one of our email messages or reply “STOP” for SMS. This opt-out does not apply to information provided to Mode Society as a result of a product purchase, warranty registration, product service experience or other transactions.
• Users can also reach out to us at: hello@mode-society.com

We will process all opt-out requests as soon as possible, but please note that due to the nature of our IT systems and servers it may take a few days for any opt-out request to be implemented.

Non-Promotional Purposes

If Users have opted out of receiving marketing or promotional communications from us, we may still contact them for transactional or informational purposes (such as for customer service). We may also still contact Users to comply with our legal or other compliance obligations.

Text Marketing And Notifications

When Users enter their phone number in the checkout and initializing a purchase, subscribing via our subscription form or a keyword, Users agree that we may send them text notifications (for the Users order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed 30 a month. Users acknowledge that consent is not a condition for any purchase.

If Users wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link, we provided Users within any of our messages. Users understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out. Message and data rates may apply.

For any questions Users can text HELP to the number they received the messages from. Users can also contact us for more information. If Users wish to opt out, please follow the procedures above.

ACCESSING AND CORRECTING INFORMATION.

Users can review and change their personal information by logging into the Website and visiting their account profile page.

Users may also email us at; privacy@mode-society.com to request access to, correct or delete any personal information and data, that Users have provided to us. Please note that we are not able to delete a User’s personal information and data, without also deleting their account.

We may not accommodate a request to change information, if we believe the change would violate any laws or legal requirement or cause the information to be incorrect.

If Users delete their user Contributions from the Website, copies of their user Contributions may remain viewable in cached and archived pages and/or might have been copied or stored by other Website users. Proper access and use of information provided on the Website, including user Contributions, is governed by our terms of use.

CONTACT INFORMATION

To ask questions or comment about this privacy policy and our privacy practices, contact us at:
Attention: Privacy Officer
Email: privacy@mode-society.com

Please be aware that the Mode Society Legal Department will also receive a copy of your message via this email address. We aim to respond within 30 days from the date we receive privacy-related communications.